The Company
What is scent marketing?
Scent marketing uses scents to enhance the customer experience, evoke emotions, and influence purchasing behavior. Because smells are directly connected to the limbic system, they can reinforce brand messages, increase dwell time in stores, and enhance well-being.
Studies show that scent-optimized spaces positively influence purchasing behavior and strengthen customer loyalty. Companies use scent marketing in hotels, shops, and offices to create a pleasant atmosphere – calming scents like lavender promote relaxation, while citrus aromas invigorate.
A suitable fragrance can become a brand identity and give companies advantages through higher sales and stronger brand perception.
What is aromatherapy?
Aromatherapy is a holistic method that uses natural essential oils to promote physical and mental well-being. The scents affect the limbic system, which is responsible for emotions and memories, and can thus support relaxation, energy, or inner balance.
Depending on the fragrance oil, aromatherapy has different effects: lavender calms, citrus fruits invigorate, and peppermint can increase concentration.
Whether for stress reduction, improving sleep quality or increasing vitality – aromatherapy has many uses and is a natural way to gently enhance well-being.
